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Display advertising on the Internet and social networks

On the Internet, any site or social network can serve as a platform for display advertising. To attract the attention of the target audience, use videos, images, photos, text or sound.
Main types of online display advertising:

Banner advertising

On the Internet, and offline, this is the most familiar way to promote. To launch banner ads, brands buy a specific place on the site or in the app for a certain period of time, or pay for a certain number of impressions and clicks.

Video advertising

Video ads are placed in social networks and on video hosting sites (YouTube,) or on online movie theater sites.

Audio ads

The main platform for posting audio clips online is social networks.

Text and image ads

These are ads that are served to users in accordance with their requests. They are placed through the Yandex advertising network or the Google display network. The ad consists of an image to attract attention and a short text.

To place an ad, you will need to log in \ register in your personal account, click "Create a new AD", and then the ad Catalog link will open

Drawing: https://lh4.googleusercontent.com/MOTSU1l13j4pAdJokFIfOkrDi0ZT_LVdAi5O7_d7Lt7TpP28f_m8Rkj_VYzwci2JR5...


Select the city you are interested in, an online ad, and a specific ad product.



Drawing: https://lh4.googleusercontent.com/Dajc8e8i_2pg3qzu04HY5QNfSUFa2expTGVqXpYvcwZagAaT9zRUSRr3RrWW_WUNQU...

Choose the placement option, period, and number of impressions. The Description contains data and additional information. Click " Add to media plan”


Drawing: https://lh6.googleusercontent.com/X3CdMA4Ec1vRZGp4loydlCtc-EOtfqtCjpXEwwkQYzQItaqwbhrOFStkBx15S6ywqL...


and go to the shopping cart. Select the placement period and click the” Save " button


Drawing: https://lh4.googleusercontent.com/3bwWVPE7xTuc6kR_lP5u1MDXvET-q71WCd8AOP7upuwdBR376nBr7NBB2TmYSDDlbV...

Stage 1-Editing

Drawing: https://lh5.googleusercontent.com/NRxvxKjB2EIQXc5C1vbWupeKL33r-9xsMRRqdT3gEGG8f0OYq5rPhZqhltS_sCVJ_n...

This is what your order looks like.

The "Download media plan" button allows you to share a link to a ready-made media plan with all interested parties.

The "Order" button allows you to set the location of several advertising products in the media plan.

If you need to make changes, you can fail the order by clicking on it 2 times and make changes or delete it .



Click" Save".




Then we go to advertising campaigns


Drawing: https://lh3.googleusercontent.com/venlM3GDjbf0R0lI4v6x66-AvycrnYDtfR64kGol7YkJdte4iXTZD9VvCkb2n4hWuT...


In the settings, you can select the payer, edit the MP, copy the RC, Print the MP, and move the MP to the archive.

Next, you only need to go through a couple of steps to launch the RC:

1. give the name of your ad campaign to easily find it,

2. Add the business card (payer),

3. Add advertising materials.

Drawing: https://lh3.googleusercontent.com/Gpw8q4J-SgBsjJbdtKFDTNDztRnFwmxq2BQwfbf0jRdoS7DfV1DKs41ZAyPaO_CKRq...


This opens a form to fill in

Fill in the details of the company that is the payer of the advertising campaign, the line" based on " is written manually in accordance with the documents that you fill out, and then click “Save card” .

Drawing: https://lh5.googleusercontent.com/CEsRWHQW5gteJyTo26bQvnLNHdqW8JWvvVaUW1K6qCiRuCETI7oCVnB_7zAN_azTAq...


Add a video clip or text and image.


Drawing: https://lh5.googleusercontent.com/6qc81FCFOPQT0ZWV2Glnn2iUAwnZvlES9NiVV73aQMQyJVfhasLtnuoOvx8SDQuwH-...


There are three ways to add advertising materials.

1) if you have a large file size, put it in cloud storage and attach a link .

2) the Text is used to write a detailed technical task for the seller.

3) If you have a file weighing up to 1 MB, you can attach it using the "Select file" button.

Click " Save"

Drawing: https://lh5.googleusercontent.com/dVcWGORr3mBbVaBD0IhvpchenfMoRJ9b-e0VZd77PVOktHjhdopdWN6wt5gZfn4GTd...



Next, the green button “Start order” appears, click it and the order will go to the seller for processing

Stage 2-Processing



Drawing: https://lh5.googleusercontent.com/Kwfp8vPrSaqp4m5Iy6N1YGeOqDfcerzEt-zqLCytG1ASHj-CsckboTyuSNcb7YE0Um...


Through the system Cheapmedia.ru the seller must agree on the possibility of production within the specified time period.

By email and in the system Cheapmedia.ru you will receive a notification that your order has been accepted.

In an ad campaign, you can easily see what stage the request is at.

In the "messages" window, you can directly write a request to the seller, specify clarifying information and be in touch.

If you have changed your mind about placing an order, you can click "Cancel order".



Stage 3-Approval



After the seller (ad seller) confirms the possibility of placement for the specified period, you must issue an invoice and print out the work program.



Drawing: https://lh4.googleusercontent.com/T609ig3ahp6zt_M_uARO1VG94GMz93ZoNlQq7o76iC0Y3zlL9Iw4dYrJVQUo_L-7LT...


If you have selected an offer invoice, make sure to check the box for correct processing of documents.

If your order contains several advertising products, click the "combine" button to issue a single invoice.

Click on the "Invoice" button.

Drawing: https://lh3.googleusercontent.com/cgO8McY4NQosHJE5mvSo9CP2CdXfN3xCI4D6gey40TSeN_JlrhZH2gvkKNk3UH9ICv...

You can export the invoice to PDF, print it, or copy the link. The invoice contains payment terms.

Stage 4 and 5

After the customer has paid the invoice, you check it in your LC and then your order is Started for execution.

Drawing: https://lh5.googleusercontent.com/0ieUnRQ_GGI0OOYgVOLGq37HgaCwNtZsq0oFkf3o4YKrQvxPIh2n5UtPsPBc7u0BFL...

Upon completion of the project, you need to print out and sign the certificate of completed work. Seller will back up the report.

If you still have any questions, please contact us!