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Contextual advertising in search systems Yandex and Google, Yan, CCM, "Bing Ads, Yahoo Ads"

Contextual advertising in search systems Yandex and Google, Yan, CCM, "Bing Ads, Yahoo Ads"

Advertising in search engines Yandex and Google is divided into:

Standard setting (advertising a single item of a product or service )

Advanced setup (if you want to promote more than one product or service name + Yan and CMS)

Configuring CMS and Yan (catch-up banners)

Budget (required for advertising)

Management of the ROK

Setting up metrics and goals


1. Fill out the brief (https://docs.google.com/forms/d/e/1FAIpQLSdn3WKjF6r3NXETliTLBqhJQ2EB3sRBQUuJW7ZiinPmAC-agA/viewform)

2. Providing your email address to which the advertising account will be registered.

It is better to request detailed information from the seller in messages.

To place an ad, you will need to log in \ register in your personal account, click "Create a new AD", and then the ad Catalog link will open

Drawing: https://lh4.googleusercontent.com/MOTSU1l13j4pAdJokFIfOkrDi0ZT_LVdAi5O7_d7Lt7TpP28f_m8Rkj_VYzwci2JR5...

Select the city you are interested in, online advertising, Contextual advertising

Drawing: https://lh4.googleusercontent.com/2UJN-ktOP61Qf4cEKcKtDPVVW8rcA0PCU_qKv6pmB0xZB5ng3nTqVK9S2McIMZvTuu...

Choose an advertising product and budget. The Description contains data and additional information. Click " Add to media plan”

Drawing: https://lh6.googleusercontent.com/cp_QMm9OI_aDblbNud2GS6TiqfkDk5xjEfvhU9iuthpnBMJS8XoA25TqRE90LYtGmo...

and go to the shopping cart. Select the placement period and click the” Save " button

Drawing: https://lh5.googleusercontent.com/SEOzMpijIXbKwcj0PNiPoZ5ZHrC4LWU8ixH67xhkSJudW9YcRWaQuf-Pb7wRHrwsD1...

Stage 1-Editing

Drawing: https://lh4.googleusercontent.com/OvhMxd2P0mcKtKUhX8Qzy9TXlt3r4xdP8wkITEsufi9bd1ymQncATutxidf0XBOcqt...

This is what your order looks like.

The "Download media plan" button allows you to share a link to a ready-made media plan with all interested parties.

The "Order" button allows you to set the location of several advertising products in the media plan.

If you need to make changes, you can fail the order by clicking on it 2 times and make changes or delete it .

Drawing: https://lh6.googleusercontent.com/cE3wBZfqxNZnrXrzs7Jz7l9hABN_GyERcu9SXGmosKLei_EyxYX8GqFrZVPCBkCO9K...

Click Save.

Drawing: https://lh4.googleusercontent.com/-eHQbDk6zShfqVj1SGJPJkJjsCE5AhKWlhPFuq1OYgiD5dSEf2SV0SJpF1-SHgxCT-...

Then we go to advertising campaigns

Drawing: https://lh3.googleusercontent.com/venlM3GDjbf0R0lI4v6x66-AvycrnYDtfR64kGol7YkJdte4iXTZD9VvCkb2n4hWuT...

In the settings, you can select the payer, edit the MP, copy the RC, Print the MP, and move the MP to the archive.

Next, you only need to go through a couple of steps to launch the RC:

1. give the name of your ad campaign to easily find it,

2. Add the business card (payer),

3. Add advertising materials.

Drawing: https://lh3.googleusercontent.com/-Z1OPLL06J-SxLiCKvOwbxvqwNR6N2Yt_KwdorbseLxkVzgTNTzk1sUz-68VGGi5i_...

This opens a form to fill in

Fill in the details of the company that is the payer of the advertising campaign, the line" based on " is written manually in accordance with the documents that you fill out, and then click “Save card” .

Drawing: https://lh4.googleusercontent.com/4uavsHn6mfKEwalQU9RmsN53CzoufAeea4YE_PeohR8dl8dHNdrSe1Ax-o6XzeqfSE...

Add the completed brief

Drawing: https://lh3.googleusercontent.com/3uTAnXUfw5HQEBMqLY_ZZH-LG9-32DQo4v2ktH6DrzOmDxMpVVnBCy2FNI5329bht7...

There are three ways to add advertising materials.

1) if you have a large file size, put it in cloud storage and attach a link .

2) the Text is used to write a detailed technical task for the seller.

3) If you have a file weighing up to 1 MB, you can attach it using the "Select file" button.

Click Save

Drawing: https://lh3.googleusercontent.com/KrfMCQFwO35EwXGfMxwteoVhGG000ExhsDbgXnoIu_o2YPalTjCcLPKPZ_ushp57Nn...

Next, the green button “Start order” appears, click it and the order will go to the seller for processing

Stage 2-Processing

Drawing: https://lh6.googleusercontent.com/LV-xizPpY7LTj9YxM33t3FYYsq7QGsuyrI-iYjKUKjpFcE8j2F2og1EkQwvC7K9OyS...

Through the system Cheapmedia.ru the seller must agree on the possibility of production within the specified time period.

By email and in the system Cheapmedia.ru you will receive a notification that your order has been accepted.

In an ad campaign, you can easily see what stage the request is at.

In the "messages" window, you can directly write a request to the seller, specify clarifying information and be in touch.

If you have changed your mind about placing an order, you can click "Cancel order".

Stage 3-Approval

After the seller (ad seller) confirms the possibility of placement for the specified period, you must issue an invoice and print out the work program.

Drawing: https://lh4.googleusercontent.com/T609ig3ahp6zt_M_uARO1VG94GMz93ZoNlQq7o76iC0Y3zlL9Iw4dYrJVQUo_L-7LT...

If you have selected an offer invoice, make sure to check the box for correct processing of documents.

If your order contains several advertising products, click the "combine" button to issue a single invoice.

Click on the "Invoice" button.

Drawing: https://lh4.googleusercontent.com/oktlWNaFjtK0KPyKUh3Zg6NM1MS96VfEinT7Sg_Ebau6M8_6mjyawdDWunH5mZYUxs...

You can export the invoice to PDF, print it, or copy the link. The invoice contains payment terms.

Stage 4 and 5

After the customer has paid the invoice, you check it in your LC and then your order is Started for execution.

Drawing: https://lh3.googleusercontent.com/AGTi32PLj7T67iM0ILOg43EBSy8WoUOahsYSCtDj3v2SHxrgQE1KR5aDhLai6bfbzf...

Upon completion of the project, you need to print out and sign the certificate of completed work.

If you still have any questions, please contact us!

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