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How do I launch ads on TV?

To place ads on TV in any city of Russia and a number of other countries on the advertising platform Cheapmedia.ru there are such Federal TV channels with local regional inserts, as well as local TV channels: channel One, Russia 1, NTV, TNT, STS, Russia 24, channel Five, REN TV, TV Center, Domashny, TV-3, MIR, Match TV, Zvezda, Friday, TVC.

To place ads, you will need to log in \ register in your personal account, click "Create a new account", and then the link advertising Catalog will open

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choose the city you are interested in, Advertising on TV, TV channel
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the timing of the video, the placement period, the number of lines per day Prime\off-Prime, click "Add to media plan".
The Description tab contains extensive information about the ad product

The price changes due to the selected placement period and the number of impressions.

Check whether the selected period, number of days, and number of impressions are correct.

To add more ad products to the media plan, click the catalog tab , select the desired ad, and repeat the same steps and Save the changes.

Go to the media plan .

To launch an ad, you will need to go through 5 stages

Stage 1-Editing

This is what your order looks like. If you need to make changes, you can fail in the order by clicking 2 times and make corrections or delete the order.

The "Download media plan" button allows you to share a link to a ready-made media plan with all interested parties.

The "Order" button allows you to set the location of several ad products in the media plan.

Click the "Save" button

then go to the main account

In the settings, you can select the payer, edit the MP, copy the RC, Print the MP, and Move the RC to the archive.

and you only need to go a couple of steps to start it.

1. Give the name of your ad campaign to easily find it,

2. Add the business card (payer),
3. Add advertising materials.

A form opens

Fill in the details of the company that is the payer of the advertising campaign, line “ Based on " is written manually in accordance with the documents on the basis of which you fill out and then click “Save card” .

add a video clip with the video passport (the video Passport is a document certifying the legality of using materials in an audio-visual work (audio clip, video clip). The passport is issued by the manufacturer to the customer on the basis of license agreements or order agreements with content copyright holders).

There are three ways to add advertising materials.

1) if you have a large file size, put it in cloud storage and attach a link .

2) the Text is used to write a detailed technical specification for the seller.

3) If you have a file that weighs up to 1 MB, you can attach it using the "Select file" button.

Then there is a green button " Start order” click it and the order will go to the seller for processing.

Stage 2


Add the video 3 days before the planned release.

Via the system Cheapmedia.ru the seller must agree on the ad's output within 3 hours.The seller will check whether the video is suitable for placement, its timing, and put it in the broadcast grid. By email or in the system Cheapmedia.ru you will receive a notification of your decision.

In an ad campaign, you can easily see what stage the request is at.

In the "Messages" window, you can directly write a request to the seller, specify clarifying information, and be in touch.

If you fill in incorrect data, you can click "cancel order".

Stage 3


After the seller (ad seller) agrees on the possibility of placement for a given period and free space, you need to issue an invoice and make a program of work.

If you have selected the offer Account, then check the box for correct registration of documents.

If you have more than one ad product in your order, click the “Combine " button to issue a single invoice.

Click on the "Account" button.

You can export the invoice to PDF, print it out, or copy the link. The invoice shows the payment terms.

Stage 4 and 5

After the customer has paid the invoice, you check it in your LC and then your order is Started for execution. Your ad will be released on time.

If you still have any questions, please contact us!

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