Marketing activity is a capricious thing, which is controlled by uncontrolled and controlled factors. The last all in any way do not allow the marketer to relax, but at the same time develop it, forcing to find all new niches and solutions.
Take, for example, the social factor. Society is represented by groups of people who have different characteristics: from cultural to religious. Hence the different attitude to the advertising activities of enterprises, to their products and services. This attitude must be foreseen and correctly formed an advertising campaign that does not deprive those who are not its potential consumers. Go ahead. The international factor is the favorite subject of exchange rate changes and political decisions in countries that act as investors. In this case, it is important to identify threats that hamper the successful operation of the enterprise or new opportunities that will "raise" your company. The chain can be continued with technological, market factors and competition factors, which lead to the conclusion that for successful functioning of marketing, serious research and analyzes are needed that fall on the shoulders of strategic marketers. At present, there is a great demand for such shoulders. We will understand why.
Uncontrolled factors have a big impact on our country, which, in turn, affects marketing activities. This suggests that its conduct must undergo many changes. Add to this the popularity of exports, its capabilities, and it becomes clear that one operational marketing is indispensable. Operational marketing is only part of the volume work that needs to be done on the way to the normal functioning of the marketing company. Given the external factors that constantly cause the market to change, marketers who can competently perform such tasks as market analysis, its competitiveness, attractiveness and much more, are becoming worth the weight of gold. This is confirmed by the salary that is paid to operational and strategic specialists.
Proceeding from the foregoing, a conclusion emerges: in connection with the constant change of factors, the market needs a strategy that strategic marketers can provide, so the demand for them will only grow.
And what about the operational specialists?
A good specialist is always in demand, because there are modern technologies that gradually begin to perform some functions better than a person. This is especially true of advertising. There are many specialists in this field, often they are narrowly focused. Some specialize in advertising on social networks - SMMs, others - directories, etc. There are a lot of them, competition is born and the cost of such services is reduced. Moreover, there are services and platforms that allow optimizing this work.
To develop a comprehensive advertising campaign in different spheres is not so simple, therefore, there are not many specialists who can do this. A full-fledged specialists who can provide services for the entire marketing complex (product, pricing, sales channels and promotion) is also not so much. Although, now is the time to develop precisely in this direction because of the growth of business demand for specialists of a higher level.