Where to start creating an integrated advertising campaign?
An advertising campaign usually combines different advertising media, which complement each other and work much more efficient.
For a successful advertising campaign you must consider important things.
First, you must define the goal of the campaign. What you should do or think your consumer after contact with your advertising? This is the most important step and it should begin preparations for the advertising campaign. Select one or more goals. Many goals should not choose not to mislead the consumer and do is clear and effective. For example, do not confuse branding and inspires action - in the advertising materials this combination will be difficult to display and the user will be difficult to understand your message. Use cheapmedia.ru to select the target integrated advertising campaign.
Then, you should define the target audience. This is the second important element of an integrated advertising campaign. Is the “for all” should not do is a waste of money. Your product or service is often a more narrow audience than “all,” so try to describe it more accurately. To identify the target audience will help service cheapmedia.ru.
The third important element of the ad campaign is attention-getting and understandable to the consumer and creative concept. As well as promotional materials for each advertising medium: TV, radio, Internet, print media. It is important to develop promotional materials so that they had a unified concept for the picture and sound. It is also important that each advertising message has reached the previously set goals. For example, if you have a goal to motivate to action (call or visit website), it is not necessary to do a promo video. Advertising is primarily a marketing tool, not art. Don't try to do advertising to your taste, because this is a common error. The ad like it, but user can understand it. Therefore, advertising should be clear and to convey the essence of your proposal. To explain the benefits for the customer and motivate to action. Branding should create an image of your company. In the catalog cheapmedia.ru you will find numerous contractors for production of advertising materials.
The next phase of an integrated advertising campaign is a comprehensive media plan. A comprehensive media plan includes a schedule of advertising in different media. To choose the best channels of communication for effective integrated advertising campaign is a complex work that consists of collecting and analyzing large amounts of data: ratings, reach, frequency of contact, cost per contact, and others. Service cheapmedia.ru will help to create a comprehensive media plan in different media and in different cities. Smart algorithm chooses the most suitable promotional products for your goals and audience. A convenient constructor allows you to visualize your integrated advertising campaign, to make it clear and easy to read.
PS. These are the most important stages of creating an integrated advertising campaign. There are many other factors that affect the efficiency of the advertising market, competitors, seasonality, etc. So if you need help in creating an integrated advertising campaign, please contact our specialists by phone +7 (3452) 612-950.